Brand lands, hot spots & cool spaces : welcome to the third place and the total marketing experience
Christian Mikunda; translated by Andrea Blomen
| Alternative title: | Marketing spuren <engl.> |
|---|---|
| Year of publication: |
2008 ; Repr.
|
| Authors: | Mikunda, Christian |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Event-Marketing | Event marketing | Marketingmanagement | Marketing management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVIII, 221 S. Ill. 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references Originally published: 2004 "First published in Germany in 2002 as Marketing spuren : Willkommen am dritten Ort"--Verso t.p Formerly CIP |
| ISBN: | 0-7494-4573-4 ; 978-0-7494-4573-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003744578