Brand leaders and me-too alternatives : how do consumers choose?
Year of publication: |
2013
|
---|---|
Authors: | Quintal, Vanessa ; Phau, Ian |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 31.2013, 4, p. 367-387
|
Subject: | Unterhaltungselektronik-Industrie | Consumer electronics industry | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Imitationsstrategie | Imitation strategy | Australien | Australia |
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