Brand loyalty and price promotion strategies : an empirical analysis
Year of publication: |
2012
|
---|---|
Authors: | Allender, William J. ; Richards, Timothy J. |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 88.2012, 3, p. 323-342
|
Subject: | Markentreue | Brand loyalty | Preismanagement | Pricing strategy | Verkaufsförderung | Sales promotion | Diskrete Entscheidung | Discrete choice | Speiseeis | Ice cream | Softdrink | Soft drink | Simulation |
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