Brand management : principles and practices
Kirti Dutta
| Year of publication: |
2012
|
|---|---|
| Authors: | Dutta, Kirti |
| Publisher: |
New Delhi : Oxford Univ. Press |
| Subject: | Marketing | Markenpolitik | Markenwert | Marke |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXIII, 455 S. 1 CD-Rom |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-1980-6986-7 |
| Source: |
Persistent link: https://www.econbiz.de/10009498909