Brand Meaning Management
| Year of publication: |
2015
|
|---|---|
| Other Persons: | MacInnis, Deborah J. (ed.) ; Park, C. Whan (ed.) |
| Published in: |
Brand meaning management. - Bingley : Emerald, ISBN 978-1-78441-931-8. - 2015, p. iii
|
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1108/S1548-643520150000012017 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015367081