Brand Mentions in Social Media as a Key Performance Indicator in the German Fast Moving Consumer Goods Industry
Year of publication: |
2014
|
---|---|
Authors: | AZARKINA, Olga ; KPOSSA, Monyédodo ; LICK, Erhard |
Published in: |
Economics and Applied Informatics. - Facultatea de Economie şi Administrarea Afacerilor, ISSN 1584-0409. - 2014, 2, p. 23-30
|
Publisher: |
Facultatea de Economie şi Administrarea Afacerilor |
Subject: | Social media metrics | Fast moving consumer goods | Brand mentions | Key performance indicator | and sales |
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