Brand new China : advertising, media, and commercial culture
Jing Wang
| Year of publication: |
2008
|
|---|---|
| Authors: | Wang, Jing |
| Publisher: |
Cambridge, Mass. [u.a.] : Harvard Univ. Press |
| Subject: | Werbung | Advertising | Markenführung | Brand management | Markenartikel | Brand | Kulturelle Identität | Cultural identity | China | Marketing | Werbepsychologie |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIII, 411 S. Ill., graph. Darst. 22cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media |
| ISBN: | 978-0-674-02680-3 ; 0-674-02680-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003489546