Brand orientation : conceptualisation, operationalisation and explanatory power
Year of publication: |
2002-01-01
|
---|---|
Authors: | Bridson, Kerrie ; Mavondo, Felix |
Other Persons: | Shaw, Robin N. (contributor) ; Adam, Stewart (contributor) ; McDonald, Heath (contributor) |
Publisher: |
Deakin University |
Subject: | Marketing not elsewhere classified |
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