Brand origin and country of production congruity : evidence from the UK and China
Year of publication: |
December 2016
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Authors: | Eng, Teck Yong ; Ozdemir, Sena ; Michelson, Grant |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 12, p. 5703-5711
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Subject: | Developing country | Brand image | Brand loyalty | Consumer ethnocentrism | Developed country | Markenimage | China | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Entwicklungsländer | Developing countries | Markenführung | Brand management | Ursprungsregeln | Rules of origin | Markenartikel | Brand |
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