Brand partnerships as joint ventures : a comparison of two partnerships in the small non-profit arena
Year of publication: |
2013
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Authors: | Reeves, Martha |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 20.2012/13, 3, p. 241-254
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Subject: | Markenführung | Brand management | Nonprofit-Organisation | Nonprofit organization | Konsumgüterindustrie | Consumer goods industry | Marketingkooperation | Marketing cooperation | Erfolgsfaktor | Success factor |
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