Brand perception and its relationships to satisfaction with a virtual sporting event
Daniel Martínez-Cevallos, Mario Alguacil and Ferran Calabuig, and Daniel Duclos-Bastías
| Year of publication: |
2024
|
|---|---|
| Authors: | Martínez-Cevallos, Daniel ; Alguacil, Mario ; Calabuig, Ferran ; Duclos-Bastías, Daniel |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 25.2024, 5, p. 1059-1078
|
| Subject: | Satisfaction | Brand perception | Sporting events | Virtual events | Sportveranstaltung | Sport event | Kundenzufriedenheit | Customer satisfaction | Sportmarketing | Sports marketing | Event-Marketing | Event marketing | Großveranstaltung | Big event | Markenimage | Brand image | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour | Zufriedenheit |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJSMS-09-2023-0186 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015417218