Brand personality: a meta-analytic review of antecedents and consequences
Martin Eisend; Nicola E. Stokburger-Sauer
| Year of publication: |
2013
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|---|---|
| Authors: | Eisend, Martin ; Stokburger-Sauer, Nicola |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 24.2013, 3, p. 205-216
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| Subject: | Brand personality | Brand personality dimensions | Brand relationship strength | Brand loyalty | Meta-analysis | Markenimage | Brand image | Meta-Analyse | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Persönlichkeitspsychologie | Personality psychology | Markentreue | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009786900