Brand personality as a determinant of consumer loyalty of mobile phones and cars in the Republic of Serbia
Year of publication: |
2022
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Authors: | Stanković, Jelena ; Đukić, Suzana |
Published in: |
Ekonomske teme. - Niš : Faculty of Economics Nis, ISSN 2217-3668, ZDB-ID 2539222-0. - Vol. 60.2022, 4, p. 513-531
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Subject: | brand personality | consumer loyalty | emotional attachment | mobile phones | cars | Republic of Serbia | Serbien | Serbia | Mobiltelefon | Mobile phone | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Kraftfahrzeug | Motor vehicle | Markenartikel | Brand |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.2478/ethemes-2022-0028 [DOI] |
Classification: | D12 - Consumer Economics: Empirical Analysis ; M30 - Marketing and Advertising. General ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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