Brand personality in higher education : anthropomorphized university marketing communications
Richard Rutter, Fiona Lettice and John Nadeau
| Year of publication: |
January-June 2017
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|---|---|
| Authors: | Rutter, Richard ; Lettice, Fiona ; Nadeau, John |
| Published in: |
Journal of marketing for higher education. - Abingdon [u.a.] : Routledge, ISSN 0884-1241, ZDB-ID 1057705-1. - Vol. 27.2017, 1, p. 19-39
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| Subject: | UK higher education | university brand management | university branding | university marketing communications | brand personality | Hochschule | Higher education institution | Markenführung | Brand management | Marketingmanagement | Marketing management | Nonprofit-Marketing | Nonprofit marketing | Markenimage | Brand image | Großbritannien | United Kingdom | Wirtschaftshochschule | Economics department |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08841241.2016.1213346 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011706598