Brand placement disclosure effects on persuasion : the moderating role of consumer self-control
Year of publication: |
November-December 2016
|
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Authors: | Janssen, Loes ; Fransen, Marieke L. ; Wulff, Rebecca ; Reijmersdal, Eva A. van |
Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 15.2016, 6, p. 503-515
|
Subject: | Product Placement | Product placement | Fernsehprogramm | Television programme | Medienpolitik | Media policy | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour |
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