Brand-placement effectiveness and competitive interference in entertainment media : brand recall and choice in kid's video-game advertisements
Haming Hang
| Year of publication: |
2014
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|---|---|
| Authors: | Hang, Haming |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 54.2014, 2, p. 192-199
|
| Subject: | Product Placement | Product placement | Computerspiel | Video game | Werbewirkung | Advertising effects | Zielgruppe | Target group | Kinder | Children | Großbritannien | United Kingdom |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010383783