Brand Positioning Through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture
Year of publication: |
1999
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Authors: | Alden, Dana L. ; Steenkamp, Jan-Benedict E.M. ; Batra, Rajeev |
Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 63.1999, 1, p. 75-87
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