Brand public
Adam Arvidsson, Alessandro Caliandro
| Year of publication: |
February 2016
|
|---|---|
| Authors: | Arvidsson, Adam ; Caliandro, Alessandro |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 42.2015/2016, 5, p. 727-748
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| Subject: | brand | brand community | netnography | social media | digital methods | Twitter | fashion | Louis Vuitton | Social Web | Social web | Markenführung | Brand management | Mode | Fashion | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Markenartikel | Brand | Markenimage | Brand image | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucv053 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011435766