Brand relations management : bridging the gap between brand promise and brand delivery
Tony Apéria; Rolf Back
| Year of publication: |
2004
|
|---|---|
| Authors: | Apéria, Tony ; Back, Rolf |
| Publisher: |
Malmö [u.a.] : Liber [u.a.] |
| Subject: | Marketingtheorie | Marketing theory | Markenführung | Brand management | Markenimage | Brand image | Innovation | Wettbewerbsstrategie | Competitive strategy | Einzelhandel | Retail trade | Wettbewerb | Competition | Theorie der Unternehmung | Theory of the firm | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 373 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 91-47-06403-X ; 82-7935-143-4 ; 87-630-0121-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003463446