Brand resonance score for CBBE model : an application in financial services
Year of publication: |
2017
|
---|---|
Authors: | Ande, Raja Ambedkar ; Gunasekaran, Angappa ; Murugesan, Punniyamoorthy ; Natarajan, Thamaraiselvan |
Published in: |
Benchmarking : an international journal ; BIJ. - Bingley : Emerald, ISSN 1463-5771, ZDB-ID 1473104-6. - Vol. 24.2017, 6, p. 1490-1507
|
Subject: | Analytical hierarchy process | Structural equation modelling | Brand resonance | Mutual fund services | AHP-Verfahren | AHP approach | Markenführung | Brand management | Investmentfonds | Investment Fund | Finanzdienstleistung | Financial services | Markenimage | Brand image | Strukturgleichungsmodell | Structural equation model |
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