Brand USA : a natural quasi-experiment evaluating the success of a national marketing campaign
Year of publication: |
February 2019
|
---|---|
Authors: | Zavattaro, Staci M. ; Fay, Daniel L. |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 70.2019, p. 42-48
|
Subject: | Nation branding | Public private partnership | Program evaluation | Marketing | Markenführung | Brand management | USA | United States | Öffentlich-private Partnerschaft | Public-private partnership | Markenimage | Brand image |
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