Brand vulnerability to product assortments and prices
Mayukh Dass; Piyush Kumar; Plamen P. Peev
| Year of publication: |
2013
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|---|---|
| Authors: | Dass, Mayukh ; Kumar, Piyush ; Peev, Plamen P. |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 29.2013, 7/8, p. 735-754
|
| Subject: | brand vulnerability | vulnerability profile | product assortment | price changes | assortment space modelling | fore-directed spring model | Sortiment | Retail assortment | Markenartikel | Brand | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Produktdifferenzierung | Product differentiation | Markenimage | Brand image |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009790981