Branded marketing events : engaging Australian and French wine consumers
Year of publication: |
2017
|
---|---|
Authors: | Altschwager, Teagan ; Conduit, Jodie ; Bouzdine-Chameeva, Tatiana ; Goodman, Steve |
Published in: |
Journal of service theory and practice : JSTP. - Bingley : Emerald, ISSN 2055-6225, ZDB-ID 2819789-6. - Vol. 27.2017, 1, p. 336-357
|
Subject: | Experiential marketing | Customer experience | Customer brand engagement | Branded marketing events | Wine events | Event-Marketing | Event marketing | Wein | Wine | Australien | Australia | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Frankreich | France | Weinbau | Wine industry | Marketingmanagement | Marketing management | Markenartikel | Brand | Markenimage | Brand image | Markentreue | Brand loyalty |
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