Branding : an innovative approach
Binod Kumar Singh
| Year of publication: |
2010
|
|---|---|
| Authors: | Singh, Binod Kumar |
| Published in: |
Storming the global business : rise of the Asian tigers. - New Delhi : Excel Books, ISBN 978-81-7446-788-1. - 2010, p. 11-25
|
| Subject: | Markenführung | Brand management | Marktforschung | Market research | Audioprodukt | Home audio product |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009012445