Branding and brand management
Year of publication: |
2017
|
---|---|
Authors: | Sudhakar, Bushan D. |
Published in: |
Strategic marketing management in Asia : case studies and lessons across industries. - Bingley : Emerald, ISBN 978-1-78635-746-5. - 2017, p. 295-314
|
Subject: | Markenführung | Brand management |
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