Branding and CSR in Indian agribusiness
Year of publication: |
2014
|
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Authors: | Raj, Anup |
Published in: |
Brand management in emerging markets : theories and practice. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-6242-1. - 2014, p. 165-176
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Subject: | Markenführung | Brand management | Markenarchitektur | Brand architecture | Corporate Social Responsibility | Corporate social responsibility | Firmenimage | Corporate reputation | Agroindustrie | Agro-industry | Indien | India |
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