Branding and governmentality for infrastructure megaprojects : the role of social media
Year of publication: |
2019
|
---|---|
Authors: | Ninan, Johan ; Clegg, Stewart ; Mahalingam, Ashwin |
Published in: |
International journal of project management : the journal of The International Project Management Association. - Amsterdam [u.a.] : Elsevier, ISSN 0263-7863, ZDB-ID 797899-6. - Vol. 37.2019, 1, p. 59-72
|
Subject: | Megaprojects | Governmentality | Branding | Project Community | Social Media | Projektmanagement | Project management | Markenführung | Brand management | Social Web | Social web | Online-Marketing | Internet marketing |
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