Branding Brexit : a big data textual approach
Franco Zappettini and Kay L. O'Halloran, Dimitris Serafis, Minhao Jin
| Year of publication: |
2023
|
|---|---|
| Authors: | Zappettini, Franco ; O'Halloran, Kay L. ; Serafis, Dimitris ; Jin, Minhao |
| Published in: |
Advances in brand semiotics & discourse analysis. - Wilmington, Delaware : Vernon Press, ISBN 978-1-64889-591-3. - 2023, p. 147-177
|
| Subject: | political branding | Brexit | big data | Twitter | Critical Discourse Analysis | Big Data | Big data | Markenführung | Brand management | Großbritannien | United Kingdom | Diskurstheorie | Discourse theory | Social Web | Social web | Data Mining | Data mining | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015066359