Branding diversity : new advertising and cultural strategies

Susie Khamis

Cover -- Half Title -- Series Page -- Title -- Copyright -- Contents -- Introduction -- 1 The rise of programmatic (and problematic) advertising -- 2 Budweiser -- reimagining America's beer -- 3 Gillette -- the best a man can be -- 4 Vogue -- finally fashioning diversity -- 5 Patagonia -- 'don't buy this jacket' -- Conclusion -- References -- Index.

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Year of publication:	2020
Authors:	Khamis, Susie
Publisher:	London : Routledge
Subject:	Markenführung \| Brand management \| Werbeplanung \| Advertising planning \| Soziale Bewegung \| Social movement \| USA \| United States

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Extent:	1 Online-Ressource (122 Seiten)
Series:	Routledge critical advertising studies Routledge focus
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-0-429-62859-7 ; 978-0-429-03225-7 ; 978-0-429-62531-2 ; 978-0-429-62695-1 ; 978-0-367-14544-6
Other identifiers:	10.4324/9780429032257 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013180732