Branding for dummies : [discover a dynamic system for brand creation and management]
by Bill Chiaravalle and Barbara Findlay Schenck
| Year of publication: |
2007
|
|---|---|
| Authors: | Chiaravalle, Bill ; Schenck, Barbara Findlay |
| Publisher: |
Hoboken, NJ : Wiley |
| Subject: | Produktmanagement | Markenartikel | Markenpolitik | Brand name products | Product management | Business names |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVIII, 364 S. : Ill. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-471-77159-7 ; 978-0-471-77159-3 |
| Classification: | Unternehmensführung ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004889531