Branding governance : a participatory approach to the brand building process
Nicholas Ind and Rune Bjerke
| Year of publication: |
2007
|
|---|---|
| Authors: | Ind, Nicholas ; Bjerke, Rune |
| Publisher: |
Chichester : Wiley |
| Subject: | Produktmanagement | Markenartikel | Strategische Planung | Prozessanalyse | Brand name products | Product management | Strategic planning | Employee participation |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 276 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-470-03075-2 |
| Classification: | Fertigung ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004879788