Branding in the emerging markets
Year of publication: |
2016
|
---|---|
Authors: | Gupta, Suraksha ; Garg, Shivani ; Sharma, Kavita |
Published in: |
The Routledge companion to contemporary brand management. - London : Routledge, Taylor & Francis Group, ISBN 0-415-74790-2. - 2016, p. 366-377
|
Subject: | Markenführung | Brand management | Internationales Marketing | International marketing | Schwellenländer | Emerging economies |
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