Branding in the sacrificial mode – A study of the consumptive side of brand value production
| Year of publication: |
2013
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|---|---|
| Authors: | Rennstam, Jens |
| Published in: |
Scandinavian journal of management. - Amsterdam [u.a.] : Elsevier, ISSN 0281-7527, ZDB-ID 723269x. - Vol. 29.2013, 2, p. 123-134
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