Branding an international energy contender - Atomic Energy of Canada has successfully sold its CANDU reactors overseas for years. Now, management's hoping that a streamlined and branded approach to its product and development will attract new business here at home.
Year of publication: |
2007
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Authors: | Colman, Robert |
Published in: |
Management : for strategic business ideas. - Mississauga, Ont : CMA Canada, ISSN 1490-4225, ZDB-ID 20723015. - 2007, p. 32-35
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