Branding Model for the Apparel Manufacturers/Marketers and Soft goods Retail Industries
Year of publication: |
2004-06-24
|
---|---|
Authors: | Erenli, Husnu Murat |
Other Persons: | Mitzi M. Montoya-Weiss (contributor) ; George L. Hodge (contributor) ; Nancy L. Cassill (contributor) |
Subject: | Apparel | Soft goods | Retail | Textile Marketing | Brand |
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