Branding on the Internet : umbrella brand and multiple brand strategies of Internet banks in Britain and Germany
Jan Körnert ; Cornelia Wolf
| Year of publication: |
2000
|
|---|---|
| Authors: | Körnert, Jan ; Wolf, Cornelia |
| Publisher: |
Freiberg : Techn. Univ. Bergakad. Freiberg, Fac. of Economics and Business Administration |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | II, 9 S. |
|---|---|
| Series: | Freiberg working papers. - Freiberg, ISSN 0949-9970. - Vol. 2000,33 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Classification: | Marketing ; Banken, Versicherungen |
| Source: |
Persistent link: https://www.econbiz.de/10004605907