Branding television news in a multichannel environment : an exploratory study of network news brand personality
Sylvia M. Chan-Olmsted and Jiyoung Cha
| Year of publication: |
2007
|
|---|---|
| Authors: | Chan-Olmsted, Sylvia M. ; Cha, Jiyoung |
| Published in: |
JMM : the international journal on media management. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1424-1277, ZDB-ID 2010027-9. - Vol. 9.2007, 4, p. 135-150
|
| Subject: | Markenführung | Brand management | Fernsehprogramm | Television programme | Markenimage | Brand image | Persönlichkeitspsychologie | Personality psychology | Vergleich | Comparison | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003607002