Branding the destination versus the place : the effects of brand complexity and identification for residents and visitors
Year of publication: |
February 2017
|
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Authors: | Zenker, Sebastian ; Braun, Erik ; Petersen, Sibylle |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 58.2017, p. 15-27
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Subject: | Destination branding | Place branding | Brand complexity | Multiple stakeholders | Place identification | Social identity theory | Markenführung | Brand management | Standortmarketing | Place marketing | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Markenimage | Brand image | Stakeholder |
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