Branding the destination versus the place : the effects of brand complexity and identification for residents and visitors
Sebastian Zenker, Erik Braun, Sibylle Petersen
| Year of publication: |
February 2017
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|---|---|
| Authors: | Zenker, Sebastian ; Braun, Erik ; Petersen, Sibylle |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 58.2017, p. 15-27
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| Subject: | Destination branding | Place branding | Brand complexity | Multiple stakeholders | Place identification | Social identity theory | Markenführung | Brand management | Destinationsmanagement | Destination management | Standortmarketing | Place marketing | Stakeholder | Tourismusmarketing | Tourism marketing | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2016.10.008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011634626