Brands in higher education challenges and potential strategies
Chris Chapleo
| Year of publication: |
2015
|
|---|---|
| Authors: | Chapleo, Chris |
| Published in: |
International studies of management and organization. - Armonk, NY : Sharpe, ISSN 0020-8825, ZDB-ID 191232-X. - Vol. 45.2015, 2, p. 150-163
|
| Subject: | Markenführung | Brand management | Markenarchitektur | Brand architecture | Hochschule | Higher education institution | Großbritannien | United Kingdom |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011286435