Brands in the making : a life history approach
Peter Jackson, Polly Russell and Neil Ward
| Year of publication: |
2011
|
|---|---|
| Authors: | Jackson, Peter ; Russell, Polly ; Ward, Neil |
| Published in: |
Brands and branding geographies. - Cheltenham [u.a.] : Edward Elgar, ISBN 1-84980-159-2. - 2011, p. 59-74
|
| Subject: | Marks and Spencer <London> | Lebensmittel | Food | Lebensmitteleinzelhandel | Food retailing | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Fallstudie ; Case study ; Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009296601