Brands in virtual reality games : affective processes within computer-mediated consumer experiences
Zeph M.C. van Berlo, Eva A. van Reijmersdal, Edith G. Smit, L. Nynke van der Laan
| Year of publication: |
2021
|
|---|---|
| Authors: | Berlo, Zeph M. C. van ; Reijmersdal, Eva A. van ; Smit, Edith G. ; Laan, L. Nynke van der |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 122.2021, p. 458-465
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| Subject: | Brand engagement | Consumer learning | Emotional response | Head-mounted display (HMD) | Virtual reality (VR) | Virtuelle Realität | Virtual reality | Konsumentenverhalten | Consumer behaviour | Emotion | Markenführung | Brand management | Social Web | Social web | Computerspiel | Video game | Werbewirkung | Advertising effects | Markenartikel | Brand | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.09.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012420439