Brands : interdisciplinary perspectives
edited by Jonathan E. Schroeder
| Year of publication: |
2015
|
|---|---|
| Other Persons: | Schroeder, Jonathan E. (contributor) |
| Publisher: |
London : Routledge, |
| Subject: | Markenführung | Brand management | Interdisziplinäre Forschung | Interdisciplinary research | Internationales Marketing | International marketing | Sozialer Wandel | Social change | Lebensstil | Lifestyle | Kulturmarketing | Cultural marketing |
| Description of contents: |
pt. 1. Cultural perspectives -- pt. 2. Corporate perspectives -- pt. 3. Consumer perspectives -- pt. 4. Critical perspectives.
|
Online Resource
| Extent: | 1 online resource (xiv, 375 pages) |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-315-76580-8 ; 978-1-317-65852-8 ; 978-1-317-65853-5 ; 978-1-138-78796-4 |
| Other identifiers: | 10.4324/9781315765808 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013183303