Breakeven time on new product launches : an investigation of the drivers and impact on firm performance
Roger J. Calantone, Praneet Randhawa and Clay M. Voorhees
| Year of publication: |
2014
|
|---|---|
| Authors: | Calantone, Roger J. ; Randhawa, Praneet ; Voorhees, Clay M. |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 31.2014, S1, p. 94-104
|
| Subject: | Markteintritt | Market entry | Break-Even-Analyse | Break-even analysis | Produktlebenszyklus | Product life cycle | Dauer | Duration |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010437216