Breaking the retail rules : When less is more for opening times
Purpose – The purpose of this paper is to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds his/her own impartial comments and places the articles in context. Findings – The UK TV sitcom “Open All Hours” is a truly terrible example of convenience retailing. The situation is that of a corner shop in Northern England run by a cantankerous middle aged man with a pronounced stutter, who variously abuses, gossips about or tries to flatter his customers. Inventory is massive, point of sale technology primitive, and as the title suggests, opening hours are long. Hilarity ensues. Practical implications – This study provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and an easy-to-digest format.
Year of publication: |
2014
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Published in: |
Strategic Direction. - Emerald Group Publishing Limited, ISSN 1758-8588, ZDB-ID 2089990-7. - Vol. 30.2014, 6, p. 32-34
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Publisher: |
Emerald Group Publishing Limited |
Subject: | Relationship marketing | Home furnishings | Female entrepreneurs | Limited store hours | Retail management |
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