Extent:
XXVII, 303 S.
Ill., graph. Darst.
24 cm
Series:
Advertising and consumer psychology. - New York, NY [u.a.] : Erlbaum, ZDB-ID 2407304-0. - Vol. 11
Conferences:
Advertising and Consumer Psychology Conference ; 25 (Houston, Tex.) : 2006.05.19-21
Type of publication: Book / Working Paper
Type of publication (narrower categories): Konferenzschrift ; Sammelwerk ; Collection of articles of several authors
Language: English
Notes:
Includes bibliographical references and indexes. - Enth. 13 Beitr.
ISBN: 0-8058-6394-X ; 0-8058-6364-8 ; 978-0-8058-6394-9
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10003451769