Extent: | XXVII, 303 S. Ill., graph. Darst. 24 cm |
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Series: | Advertising and consumer psychology. - New York, NY [u.a.] : Erlbaum, ZDB-ID 2407304-0. - Vol. 11 |
Conferences: | Advertising and Consumer Psychology Conference ; 25 (Houston, Tex.) : 2006.05.19-21 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Konferenzschrift ; Sammelwerk ; Collection of articles of several authors |
Language: | English |
Notes: | Includes bibliographical references and indexes. - Enth. 13 Beitr. |
ISBN: | 0-8058-6394-X ; 0-8058-6364-8 ; 978-0-8058-6394-9 |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003451769