Bricks vs. clicks : which is better for marketing remanufactured products?
Wei Yan; Yu Xiong; Zhongkai Xiong; Nian Guo
| Year of publication: |
2015
|
|---|---|
| Authors: | Yan, Wei ; Xiong, Yu ; Xiong, Zhongkai ; Guo, Nian |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 242.2015, 2 (16.4.), p. 434-444
|
| Subject: | Distribution channels | Remanufacturing | Environmental impact | Game theory | Vertriebsweg | Distribution channel | Spieltheorie | Betriebliche Kreislaufwirtschaft | Reverse logistics | Produkt-Recycling | Product recovery |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010491682