Bridging customer knowledge to innovative product development : a data mining approach
Yuanzhu Zhan, Kim Hua Tan and Baofeng Huo
| Year of publication: |
2019
|
|---|---|
| Authors: | Zhan, Yuanzhu ; Tan, Kim Hua ; Huo, Baofeng |
| Subject: | customer knowledge management | data mining | fast-cycle industry | product development | Data Mining | Data mining | Wissensmanagement | Knowledge management | Beziehungsmarketing | Relationship marketing | Produktentwicklung | New product development | Kundenintegration | Customer integration | Innovation | Kundenanalyse | Customer analysis | Innovationsmanagement | Innovation management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00207543.2019.1566662 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012193708