Bridging Digital Product Passports and in-store experiences : how augmented reality enhances decision comfort and reuse intentions
Kishokanth Jeganathan, Andrzej Szymkowiak
| Year of publication: |
2025
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|---|---|
| Authors: | Jeganathan, Kishokanth ; Szymkowiak, Andrzej |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 84.2025, Art.-No. 104242, p. 1-12
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| Subject: | Augmented reality | Information quality | Fashion retail | AR satisfaction | Decision comfort | Digital product passport | Reuse intentions | Konsumentenverhalten | Consumer behaviour | Digitale Güter | Digital goods | Kundenzufriedenheit | Customer satisfaction | Mode | Fashion | Virtuelle Realität | Virtual reality | Digitalisierung | Digitization | Textilhandel | Textile distribution |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2025.104242 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015441722