Bridging genomic data and CRM : revolutionizing customer engagement
Nitesh Behare, Rashmi D. Mahajan, Shubhada Nitesh Behare, Pritesh Pradeep Somani, Vishwanathan Iyer, Ashwin Megha, Shital Gupta
| Year of publication: |
2024
|
|---|---|
| Authors: | Behare, Nitesh ; Mahajan, Rashmi D. ; Behare, Shubhada Nitesh ; Somani, Pritesh Pradeep ; Iyer, Vishwanathan ; Megha, Ashwin ; Gupta, Shital |
| Published in: |
New trends in marketing and consumer science. - Hershey, PA : IGI Global, ISBN 979-8-3693-2754-8. - 2024, p. 113-134
|
| Subject: | Gentechnik | Genetic engineering | Daten | Data | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/979-8-3693-2754-8.ch006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015110702