Bridging the chasm between survey and case study research: Research methods for achieving generalization, accuracy, and complexity
| Year of publication: |
2010
|
|---|---|
| Authors: | Dong, Q. ; Li, Q.M. ; Zheng, J.Y. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 39.2010, 1, p. 64-76
|